Adobe Firefly

Adobe Firefly is a powerful visual content creation tool offered by Adobe. It integrates seamlessly with Adobe Express in the browser.
Several noteable features include: (1) Text-to-image generator (Current free of charge, Jan 2024); (2) Text-to-vector image (working with Adobe Illustrator); (3) Text to template (If you are an Adobe Express user)
As a long-time market leader in image processing, Adobe Firefly as many noteable features. Take text-to-image generator for example, it allows generative fill (use a brush to remove objects, or paint in new ones from text descriptions), match image style by uploading an existing image for the model to learn from, and recolor selected areas using generative prompts.

The Firefly text-to-image tool isn’t available as a standalone product, it’s built into Adobe’s Creative Cloud subscription. You can create a Creative Cloud account for free, but you’ll be limited to just 25 images per month. If you want more “generative image credits” from Adobe to create more Firefly images, you’ll have to subscribe.

The full-featured version of Creative Cloud costs $55 a month and comes with Photoshop, Illustrator, Premiere Pro, Express, Lightroom and several other tools. That gets you 1,000 Firefly creations per month. Narrower subscriptions, like Photoshop at only $21 a month, gets you 500 AI-generated images. You can also pay $5 a month to get 100 creations, for example if you just want to use Firefly with no other Adobe tools (or if you blow through your usage cap).